Luis F. Perez has two decades of experience in journalism and public relations in New York and Florida. He is an Account Manager at the Agency and serves as Content Editor for a broad spectrum of both web-based and print materials. He works in concert with the Director of National Media Relations to sharpen the focus of media outreach plans for a number of the Agency's clients in banking, law and healthcare sectors.  

Prior to joining Carey O'Donnell PR Group, he worked as a journalist for publications based in New York and South Florida covering a wide range of issues pertaining to local, county, state and federal government agencies, schools, urban affairs, immigration, real estate and natural disasters. He was a member of the Pulitzer-prize finalist teams at the Sun Sentinel in 2004 and 2005 that covered the unprecedented hurricane seasons in those years with a record number of storms hitting Florida. He also was part of the team that was a finalist for one of the country's most prestigious investigative reporting awards in 2004 related to fraudulent claims made to the Federal Emergency Management Agency after Hurricane Frances. His three-day investigative series for The Post-Standard in Syracuse NY, "Painting Over Danger: How the government fails to protect children from lead poisoning," won numerous community and state awards. The series led to a number of local government policy changes to better protect children vulnerable to lead poisoning.

Luis transitioned to journalism after starting his career at two major PR firms in New York.  He began his career at Medicus PR, the public relations arm of a large medical advertising agency. He then worked in the healthcare and pharmaceutical practice at Hill and Knowlton, one of the world's largest public relations agencies. He helped managed communications campaigns, including product launches, marketing communications and advocacy work for clients such as Merck & Co., Shering-Plough and Smithkline Beecham. He has extensive experience working with local, state and national nonprofit and advocacy groups both as a journalist and public relations professional.

Luis attended Rutgers University in New Brunswick, NJ, earning a dual bachelor's degree in psychology and communications. He earned a master's of science degree from the Columbia University Graduate School of Journalism in New York. He's a past member of the National Association of Hispanic Journalist and Investigative Reporters and Editors. In addition, he served on the Greater Miami Chamber of Commerce Marketing Committee.